Rules Don't Apply

Rules Don't Apply


Lily Collins (The Mortal Instruments) and Alden Ehrenreich (Hail, Caesar!) lead this Hollywood Golden Era comedy from Oscar-winning filmmaker Warren Beatty - his first directorial feature after 18 years.... More

Small town beauty queen and devout Baptist virgin Marla Mabrey (Collins), under contract to the infamous Howard Hughes (Beatty), arrives in Los Angeles. At the airport, she meets her driver Frank Forbes (Ehrenreich), a deeply religious Methodist who is engaged to be married to his 7th grade sweetheart. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress.Hide

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Flicks Review

Warren Beatty's first directorial project since 1998's underrated and subsequently re-assessed Bulworth is a strangely inconsequential affair that functions nicely as a nostalgic trip to old Hollywood. Unfortunately it fails to really spark as either the romantic comedy it appears to have been conceived as, or as an insight into the later life of real-life industrialist-turned-Hollywood player Howard Hughes, whom Beatty portrays.... More

Alden Ehrenreich, the Hail, Caesar! scene stealer soon to be seen as the young Han Solo, stars as Frank Forbes, an ambitious driver working for Hughes who is tasked with transporting aspiring starlet Marla Mabry (Lily Collins) around as she awaits her big break.

Forbes is forbidden from pursuing Mabry, but that doesn't prevent sparks from flying between them. At the same time Forbes' relationship with Hughes is complicated by the latter's infamous "eccentricities". 

It's hard to know which relationship Beatty wants us to focus on, and neither one quite gels into something entirely compelling. That doesn't prevent the film from being an entertaining watch, however. Its portrayal of 1960s Los Angeles is aesthetically bold and there's a frankly stunning supporting cast to enjoy, including Matthew Broderick, Martin Sheen, Candice Bergen and Annette Bening.

Collins and Ehrenreich have some tangible chemistry, but you'll be well and truly sick of the title song by the time the credits roll.

The nostalgia on display, as fun as it often is, somewhat overshadows the storytelling. Character moments seemingly designed to charm come often seem more odd more than anything.

The protracted denouement is strangely reminiscent of the way Almost Famous ended, which really only serves to highlight Rules Don't Apply's lack of a substantial emotional impact. The film's heart is clearly in the right place, but an interest in Hollywood history may be necessary to really embrace this undeniably unique enterprise.Hide

The Peoples' Reviews

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The Press Reviews

  • Hughes hides ... until nearly 25 minutes into the picture, though the character can't help but commandeer our attention from that point on, especially amid the vanilla pudding that serves as the rest of the plot. Full Review

  • A fitfully funny quasi-farce that takes off promisingly, loses its way mid-flight and comes in for a bumpy but safe landing. Full Review

  • A wildly scattershot comedy filled with bright moments that never cohere. Full Review

  • It's not without its charms, but there aren't enough of them and they don't readily cohere. Full Review

  • It may be hyperbolic to describe Warren Beatty's Howard Hughes movie, "Rules Don't Apply," as a screwball "Citizen Kane." But that's what it feels like. Full Review

  • Like everything this star-director has done, the film is deceptively smart. It's just a little too late to the game. Full Review

  • Warren Beatty plays Howard Hughes with seductive charm, sneaky intelligence and buggy eccentricity. Sadly, Beatty as writer and director has chosen to make Hughes a supporting role, teasing a much deeper portrait. Full Review

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