LuLaRich: Season 1

LuLaRich: Season 1

LuLaRich: Season 1

From the creators of Fyre Fraud comes this four-part docuseries pulling the curtain on LuLaRoe, the billion-dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.

2021USAPrime Video
Documentary

Streaming (1 Provider)

EPISODE 1.1
10 September 2021

Start Up

Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs,... MORE DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.

EPISODE 1.2
10 September 2021

Show Up

LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts.... MORE Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.

EPISODE 1.3
10 September 2021

Blow Up

LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe... MORE faces thousands of angry retailers ready to part ways and the story explodes onto social media.

EPISODE 1.4
10 September 2021

Toe Up

LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on... MORE the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.

LuLaRich: Season 1 / Reviews

Vulture

Vulture

There are areas where LuLaRich excels.

Full review
A.V. Club

A.V. Club

Sometimes more showy than needed, but it is effective in capturing Stidhams' horrifying leadership, and the financial ruin it caused for their employees.

Full review
Wall Street Journal

Wall Street Journal

Short on comeuppance. But it provides a good deal of savvy sociology.

Full review
Hollywood Reporter

Hollywood Reporter

Mostly lets you forget that no matter how shady LuLaRoe may be, this isn't a completed story like Fyre Festival was.

Full review